CGU has extended its invitation for contributions to its “rap” advertising competition to staff from competing companies.

CGU spokesman Iwona Polski says the campaign competition has received 75 entries so far, with more being added every day. “Interest is really starting to heat up now as more people get to hear about it.”

The winner will receive up to $20,000 – with an additional $5000 if they are CGU customers – and have their ad professionally produced and included in the TV campaign. The competition closes on Friday.

“It’s all a bit of fun,” Ms Polski said. “It’s not about the best-produced entry – it’s about being original and engaging. And we’d love to see some contributions from other insurance companies. The only people who can’t enter are CGU employees and their relatives.”