The Insurance Council of Australia (ICA) has unveiled a fresh look with new branding and a thorough overhaul of its website, showcasing the “bold colours” found in Australia’s landscape.

ICA says the revamp and new logo strengthens the council’s identity as “the voice of a resilient Australia”.

“The fresh creative brings ICA’s purpose to life, using strong foundational shapes and the bold colours found in Australia’s landscape to underscore our role,” ICA CEO Andrew Hall told insuranceNEWS.com.au.

“Our strong and identifiable new brand and website has the flex required for the breadth of the general insurance sector and our broad stakeholder base.”

An ‘Issues in Focus’ section features information under the banners Economy, Climate Change, Community and Transparency. There are also tabs for Consumers, Code of Practice, and Industry & Members, as well as a News Hub and a Data Hub.

The new audience-focused website features device optimisation, strong in-site search and a user-friendly design, ICA says. The image and logo changes build on a Code of Practice brand launched to stakeholders early last year.

The logo and website were designed by boutique design studio Theo+Theo.