Many Australians are ready for automated vehicles, according to a survey by Roy Morgan Research.

Most (51%) men say they would travel in a driverless car now, compared with 41% of women.

Roy Morgan CEO Michele Levine says growing acceptance of such technology represents a profound shift.

“This is particularly for younger Australians who increasingly congregate in inner urban [areas], where car-sharing services and Uber have changed the way Australians view their cars,” she said.

“The days when younger Australians argued over the merits of a Holden or a Ford… are clearly long past as the simple utility of a vehicle able to get someone from A to B, or wherever, is far more important than showing off a new factory model V8.

“Autonomous vehicles have been a reality for almost 10 years and we are all catching up. And many Australians are ready now.”

Driverless vehicles are expected to revolutionise the motor insurance industry, with claim numbers predicted to fall.