Zurich Financial Services Australia has set up shop in the group risk market with new lines in life insurance and salary continuance.

The insurer is quoting to companies with more than 50 employees as well as investment and superannuation providers.

Zurich Head of Life Risk Andrew McKee told insuranceNEWS.com.au the group life market is a growth sector.

"The group market makes up 30% of the Australian life market," he said. "It's growing quite strongly and we think that will continue."

Zurich claims recent legislative changes to superannuation concerning death and disability benefit limits have fuelled further growth.