Zurich Financial Services has introduced a new life insurance quoting and application system called ZXpress.

Designed in collaboration with Adviser Connect, the system is expected to speed the application process by up to one-third.

It will replace the LifeXpress system, which will be phased out in coming weeks. The LifeXpress mobile app has been revamped as ZXpress mobile, available for iOS and Android platforms.

Zurich Life & Investments GM Retail Philip Kewin says the insurer wants to help advisers improve business efficiency.

“No matter what the outcome of the current industry dialogue, driving efficiencies in business management is at the top of the innovation agenda for many financial advice practices.

“Our research shows many advice practices are keen to avail themselves of tools and technology to drive greater business efficiency and facilitate an improved customer service experience.”