Zurich has launched a kit to help life insurance advisers target the medical professions.

The kit includes letter templates, brochures, sales tools and research rating comparisons.

Zurich Life Risk Head of Sales Phil Kewin says the medical profession is a lucrative segment, consisting of more than 55,000 medical practitioners, 9000 dentists, 2400 optometrists and 5100 physiotherapists.

The support materials for the kit were delivered to advisers through a USB memory stick modelled on a medical practitioner.