Zurich has launched a wellness app to reward life insurance customers who improve and maintain physical and mental wellbeing.

Users can log their activities on the LiveWell app – across body, mind and community categories – and progress through membership tiers to qualify for discounts on their cover.

They can also access discounts from Zurich partners The Iconic and Jenny Craig, and Zurich’s lifestyle and dining rewards program.

The program is available for new customers of the insurer’s Wealth Protection, Sumo and Active products.