Zurich has reassured financial advisers it will not lose focus on OneCare’s customer-oriented features and service improvements when it starts operating the product this year.

The insurer, which has taken over ANZ’s OnePath business, says its long-term aim is to better serve a broader segment of customers, covering different life stages, career paths and income levels.

“We know – including from adviser feedback – that there are pockets of the Australian market that are underinsured, in part because people can’t afford, can’t access or can’t relate to life insurance products on the market,” Chief Distribution Officer, Life and Investments Kristine Brooks said.

She says Zurich will tackle this through its range of products, with a choice of high-quality options for advisers. It plans to stimulate customer engagement and promote life cover affordability and sustainability over the long term.

Meanwhile, ANZ has announced it is on course to complete the sale of OnePath to Zurich in late May.