Dealer groups Sentry and WealthSure, both based in WA, have confirmed their merger.

It comes after WealthSure agreed a new enforceable undertaking with the Australian Securities and Investments Commission.

The merged entity will have more than 300 advisers nationally.

Sentry Chairman and MD Murray Hills says the merger is driven by the competitive market for advice.

“The existing financial terms for the group’s advisers have continued under the agreement, with greater industry presence, economies of scale and operational efficiencies expected to deliver further significant benefits,” he said.

“These include access to a broader product range, extensive choice of personal and professional development programs, innovative client service and retention initiatives and more efficient strong technical and compliance support.”

Sentry’s head office and state-based operations will integrate some of WealthSure’s team, although final details have yet to be announced.

“We are confident the opportunities provided by the new broader organisation will have strong appeal for all financial advisers seeking a non-aligned licensee,” Mr Hill said.