Financial planning practice Sofcorp Wealth Financial Advisors has joined Melbourne-based adviser group ASVW Financial Services.

ASVW says the financial planning practice, headquartered in regional Victoria, transferred licensees and will operate under its Australian Financial Services licence.

Sofcorp Partner Tracey Sofra says ASVW has the framework, resources and leadership team to support Sofcorp’s growth objectives.

“We wanted a true industry partner with innovation, passion, vision and sense of purpose at its core supported by a leadership team of experienced industry professionals and ASVW ticked all these boxes,” she said.

“I look forward to working with [them] to grasp and capitalise on the many opportunities that the group and new era will provide,” she said.

Ms Sofra is also the founder and CEO of WOW Women, an organisation dedicated to women’s economic empowerment.

“Since its inception, Sofcorp has been a tremendous advisory business and we’re both excited and proud to have them as a valued member of our national network,” ASVW Executive Director Joe Botte said.

“Our objective is to assist and coach Sofcorp achieve its long-term strategic objectives and support [their] extraordinary endeavours to assist women fulfil their personal, professional and financial aspirations.”