TAL has won an SMA Innovation in Action Award for its online platform TAL CoverBuilder, which lets consumers build their own life insurance policies.

The global award scheme is run by US insurance strategic advisory group SMA (Strategy Meets Action) and recognises business and technology initiatives.

“Our ambition is to ensure our customers understand and value the protection they have and are confident we will be there when they need us most, and this award is evidence we’re making great progress with those objectives,” TAL GM Innovation Dan Taylor said.

CoverBuilder has been extended into TAL’s partnership with Qantas, to deliver Qantas Assure Life Protect, utilising the airline’s Assure wellness program.

The award was presented at an event in Boston, US.