TAL has introduced a rewards program for policyholders who take preventative health measures.

Health Sense Plus – an escalation of an existing program – offers premium discounts linked to a healthy body mass index.

Customers who undergo an examination to identify and reduce the risk of future health conditions will get a 5% discount on lump sum premiums every two years.

About 71% of Australians have not had preventative screening, despite 45% believing it is “extremely important” to their overall health, TAL says.

“We believe strongly in the role preventative health plays in our customers’ overall wellbeing, and Health Sense Plus is one way that we can motivate Australians to manage their health through prevention rather than just focusing on treatment,” GM Health Services Sally Phillips said.