Independently owned dealer group Synchron has appointed financial services strategist Michael Harrison as its independent chairman.

Mr Harrison has worked with the dealer group since 2007 providing advice on business strategy and marketing.

In 1997, he was given the task of reinventing Zurichʼs Australian life insurance business and in recent times has consulted to a number of financial services companies.

Synchron director Don Trapnell says while the group has achieved good growth with its adviser numbers, Mr Harrison can assist in meeting the challenge of attracting young advisers.