ANZ Wealth will reward OnePath clients who use wearable devices and mobile phone fitness trackers to prove their active lifestyles.

About 3000 customers began the 90-day OnePath Steps Challenge last week, which gives them an e-gift when they record 10 days in which they take at least 10,000 steps.

ANZ Head of Life Insurance Gerard Kerr says the pilot program aims to reduce claims and, consequently, the cost of premiums.

“Advisers tell us clients are looking for ways to improve both their health and their household budget, with affordability often being reported as a reason why people overlook the importance of insurance cover,” he said.