TAL has built an online interactive claims-paid statistics tool to help advisers illustrate the need for life insurance.

The Reality Checker lets advisers enter a range of criteria, including age, gender and insurance type, to produce a range of statistics and information based on retail claims paid by the insurer in the past five years.

TAL GM Retail Distribution Niall McConville says advisers want a tool they can show clients beyond the usual brochures.

“Basically, what we are doing is helping advisers give their clients a reality check… our aim is to provide advisers with better advice tools to support the effective engagement of both existing and prospective clients.”