NobleOak Life has won the Strategic Insight annual direct life insurance award, edging out TAL Life and Suncorp Life for the top prize.

It also took top honours in the total and permanent disability, income protection and customer service categories.

TAL Life won in the term life, funeral cover level premiums, innovation and overall product categories. Suncorp Life won for funeral cover stepped premiums and bundled products. HCF Life won in the trauma standalone category and OnePath Life won the trauma rider award.

The inaugural health and wellness life insurance award, which recognises programs to improve customer wellbeing, went to MLC Life.