Perth-based PFP Financial Services and Personal Financial Planners have commenced operations, focusing on WA SMEs, business professionals and high net worth clients.

PFP Financial Services provides business-to-business services and Personal Financial Planners business-to-consumer offerings.

Murray Hills, Executive Chairman and CEO of the two businesses, says the new venture was developed in response to growing demand for advice.

The dual business model has been structured with specific service offerings to reflect demand for a specialist boutique advice-only proposition and is completely aligned to its financial advisers and their clients.

“We identified the need for our two specialist brands in which financial advice professionals could work together in a clearly defined operational structure to service and address the needs of West Australian clients and business owners,” Mr Hills said.

“I am very excited about the future and by the challenge of building, managing and growing a new West Australian-based financial advice enterprise to address wealth creation, risk protection and retirement aspirations of WA based clients and business owners.”