Tower Australia has changed its name to TAL as the five-year agreement with Tower NZ on the use of the Tower brand moves closer to expiry.

The agreement ends during November and products will be rebranded during this period.

Tower Australia Group MD Jim Minto says there will be no change to the services being offered and the management team will remain the same.

He says the TAL name was selected for a number of reasons after extensive research.

“TAL is sharp, strong and resonates very positively with many of our stakeholders,” he said.

“It is direct and no-nonsense – qualities embodied in our products and services.”