ClearView has changed the name of its financial planning business to Clearview Financial Advice.

The business was known as ComCorp Financial Advice and ClearView MD Simon Swanson says the move will integrate its adviser business under the one brand.

“A unified brand puts us in a much stronger position when dealing with our partners as we will be able to work with them using one name and one licence,” he said.

ClearView provides financial advice services, including life insurance, to a number of strategic partners with more than 3 million members. The company has inforce premiums of $41 million a year.