The public needs to be made aware of the benefits of trauma insurance, according to a new survey of AMP financial advisers.

Asked about improvements that could increase trauma insurance uptake, 47% of the advisers said an increase in consumer awareness of the need for trauma insurance is crucial.

Price is also seen as a deterrent, with 43.5% of advisers saying an improvement in price would increase sales.

Some 43.5% of planners say the complexity of trauma insurance products is also a deterrent to consumers, but 56.5% of those polled disagreed.

AMP Director Wealth Protection Products Michael Paff says the survey confirms the problems of selling trauma insurance and consumers’ reluctance to consider the products.

“Sadly, personal insurance is still one of the most neglected aspects of the average person’s financial planning,” he said.

“Financial advisers have a crucial role to play in educating people about the value of protecting themselves against sudden illness or injury.”