NAB will provide “robo-advice” on insurance and superannuation to 40,000 customers.

The NAB Prosper service is accessed through internet banking facilities.

It will ask customers about their financial situations and future goals. A personalised assessment will then be sent out, with the option to seek further advice.

NAB GM Digital and Direct Services Anne Bennett says digital services form a significant part of the bank’s business model.

“Both within the bank and among our advisers, our attitude is to embrace digital – it’s where our customers are and what our customers want.

“NAB has a strong belief in the power of digital delivery, which is why we are investing heavily across the business to enhance our online features and services for customers.”

Ms Bennett says in the past two years double the number of customers have linked their wealth and banking products to their digital banking views.

“What this shows is a desire for our customers to be online.

“Whether it’s wealth or banking products, or a combination of the two, customers now want their products easily accessible at any place, at any time.”