Mortgage Choice has continued to expand its financial planning business, adding a 30th adviser to its network.

The company says it is on target to reach 60 advisers by June next year.

The new addition is based in Sydney, and the company now has financial advice representation in every state, a spokesman told insuranceNEWS.com.au.

Mortgage Choice CEO Michael Russell says consumers are increasingly taking a “one-stop” approach to financial services.

“Our customers don’t want to disclose their personal financial information over and over again to various service providers,” he said. “They want the convenience of dealing with one trusted organisation that can meet all their financial needs.”

Mr Russell says Mortgage Choice is committed to expanding its distribution footprint.

“Our aim… is to revolutionise the way customers access quality financial advice, just like we did with home loans more than 20 years ago.”

The mortgage broking business launched its financial planning operation 18 months ago, with its own Australian financial services licence.

“Broadening our customer offering to include financial planning is a very logical step for us, because for many years our customers have been asking us to recommend a trusted adviser,” Mr Russell said.

He says the company now wants to reposition itself.

“We know there is still work to be done for consumers to see us as more than a mortgage broker, and we are more than ready for the challenge.”