MLC celebrates Plan for Life Excellence award wins
MLC Life celebrated several wins at this year’s Plan for Life Excellence awards for its Vivo health and wellness program, debt insurance product, and AI mental health support app.
The life insurer received the Best Physical and Mental Health Support award for the Vivo program, while its AI product, Wysa Assure, was awarded the Best Innovation in Technology. It also received the Best Debt Insurance award.
MLC partnered with Swiss Re to launch the Wysa Assure program in August to offer an industry-first customer-guided mental health AI chatbot, which utilises cognitive behavioural therapy techniques to help with conditions such as depression or anxiety.
The insurer also provides an “all-in-one” package with its Vivo program, offering a wide range of fitness and well-being benefits for its customers and their family members.
MLC Chief Claims Officer Andrew Beevors says the awards are recognition of the insurer’s continuous work to offer a range of innovative products and solutions for its customers.
“We’re focused on delivering an industry-leading customer experience because we know how important our promise for life is to our customers, often at the most challenging times,” Mr Beevors said.
“Our ‘here for you’ philosophy means offering a personalised, caring and supportive response.”