MetLife announces partnership to expand health program
MetLife Australia will expand its 360Health program under a new partnership with virtual health provider Teladoc Health.
The partnership will see the life insurer roll out a comprehensive virtual care program between now and June, offering its customers a range of easy-to-access services online.
The services will be available through the Teladoc portal and include Mental Health Assist, Expert Medical Opinions, GP support, and nutrition assessments.
MetLife says the virtual care program will be offered first to its retail customers via financial advisers as data from its latest adviser-client relationship research shows this could be a unique selling point for advisers.
According to the research, 60% of those surveyed see value in linking health and financial planning and more than half say they would access health information via their adviser, describing it as a value-added service that will enhance their loyalty.
“MetLife’s partnership with Teladoc Health marks a significant step in expanding our 360Health offering to meet customers' needs,” Head of Health Mark Raberger said. “We know our customers are looking for better and easier ways to access health services.
“This virtual care program empowers them to access health support when they need it and in a way that is tailored for them. Health cannot be ‘one size fits all’.”