Macquarie Life has retained its five-star rating in the Beaton Benchmarks survey – making it the only insurer to do so this year.

It is the sixth time Macquarie has achieved the rating.

Those insurers achieving a four-star rating this year were AIA, Asteron, BT, TAL and Zurich.

Macquarie Banking and Financial Services Group Head of Wealth Product Justin Delaney says it reflects the insurer’s approach to adviser needs and values.

“The consistent five-star rating is recognition of our innovative, market-leading product range, which we continue to evolve.

“It is important to us to work with advisers to provide the absolute best outcomes for their clients, and we aim to put them at the centre of everything we do.”

Beaton surveyed 748 advisers across Australia. Macquarie achieved an overall satisfaction rating of 84%, up from 82% in 2012 and above the industry average of 77%.

It earned top marks in three areas: business development manager support, underwriting support and product quality.

Performance was maintained in other categories, including reputation, call centre and technology services.

Beaton Head of Financial Services Research John Morrow told insuranceNEWS.com.au Macquarie and Asteron have been consistently improving.

“Asteron has really improved between surveys, but Macquarie has outperformed in every survey,” he said.