Retail life insurance sales are trending down, according to the latest research from industry analyst DEXX&R (formerly Rice Kachor). Sales of annual premium products decreased by 2.4% to $1.5 billion in the 12 months to last September 30. Sales of single premium products, which include all

ordinary, superannuation and annuity single premium products, fell 0.86% to $31.6 billion.

AMP’s hold on the top of the pile remains firm, with $51.2 billion in assets out of an industry total of $190.3 billion. MLC, Axa and Commonwealth are the runners-up.