More people are taking up life insurance, according to TAL’s Financial Protection Index.

The index records types of life cover held, plus whether people feel they have enough income protection.

It has risen to 33.5% this year from 24.2% last year, with the result for the 35-49 age group rising to 39.7% from 25.3%.

Baby Boomers have increased their rating to 36.9% from 25.2%.

TAL Chief Customer Services and Operations Officer Penny Coates says while the trend is encouraging, the scores are still low.

She says awareness is improving and more cover is being sold through super.

TAL and Galaxy surveyed 1200 consumers for the study.