Specialist life insurance dealer group Synchron plans to grow its advisers number to 280 by 2013.

Currently the group has 195 advisers with a turnover of $23.2 million, making it one of the largest non-institution groups in the country.

Synchron director John Prossor says the growth will come from advisers applying to join rather than acquiring other dealer groups.

“We are making the group appealing to other advisers by offering a choice of platforms and we are still the only dealer group that pays commissions daily,” he told insuranceNEWS.com.au.

“We are also bringing the average age of our advisers, currently at 49.7 years, down by recruiting younger advisers.”

To develop the younger advisers, Synchron has moved to greater use of technology to handle clients and is also concentrating on a mentoring program.

The dealer group has also introduced cloud technology to enable advisers to access client files anywhere, and a TV service enabling advisers to produce their own videos.

“We will be undertaking video training for every Synchron advisers and our administration staff will also be using Skype to talk to them in the future,” he said.