Kaplan Professional CEO Warren Jacobson has flagged a move into general insurance.

Speaking at the launch of the professional education provider's new flagship postgraduate Master of Applied Finance degree, Mr Jacobson told insuranceNEWS.com.au Kaplan has been "historically under-represented" in the general insurance market.

He claims Kaplan's 1500 industry practitioners can help insurers and brokers deal with the skills shortage, increasing product complexity and onerous compliance costs by "making people aware there is a career that can be built in underwriting and broking".

"There isn't the clear concept of a career path," Mr Jacobson said.

He says Kaplan can offer industry associations "a greater net return by outsourcing" education provision, either under the Kaplan brand, as with the Financial Planning Association, or following a similar model to the ASX, for which Kaplan runs a program under the stock exchange's own banner.

The US-based Washington Post subsidiary has shelled out $110 million in the Australian market over the past two years.

Kaplan entered Australia in 2006 with the purchase of Tribeca Learning, and last year picked up the Financial Services Institute of Australia's (Finsia) education arm.

The company's rebrand under the Kaplan Professional banner represents the amalgamation of Tribeca's strengths in vocational and continuing professional development with Finsia's postgraduate expertise.

Mr Jacobson says Kaplan is now concentrating on organic growth, leveraging existing programs and developing new products.