Integrity Life has fully expanded into the retail market after piloting products with a select group of life advisers.

The company, which already offers group cover, has also appointed a head of retail product, a regional manager of retail and a head of finance.

Integrity Life’s investors include Leadenhall Capital Partners and Daido Life Insurance, which acquired a 14.9% stake last year for $13 million.

It says its new products are tailored insurance solutions using next-generation technology and offering better customer experience. An online platform gives advisers constant access to client details and features an integrated quote and pre-assessment tool.