Integrity Life has signed an agreement with Coverforce to be the life insurance provider of its Group Income Protection products.

CEO and MD Sean McCormack says the partnership is an “important win” for the life insurer, as the business aims to grow its market presence.

The multi-year deal with the Steadfast-owned broker comprises of $59 million in in-force premium. Coverforce provides customised Group Income Protection Cover solutions and has about 1190 employer arrangements.

Integrity Life says the partnership means it will be providing group income protection for more than 40,000 additional employees.

“This is an important win for Integrity Life as we continue to gain market share in the very competitive Australian life insurance market,” Mr McCormack said.

“We’re delighted to have been given the opportunity to protect the employees and members of the Coverforce product range.”

Coverforce CEO Jim Angelis says the business looks forward to a “mutually beneficial” partnership with Integrity Life.

“Our Group Income Protection product range is very important to us, our Joint Venture Partners and our clients,” he said.

“We were thoroughly impressed by the Integrity Life team and their willingness to listen and subsequently pay close attention to our requirements and then produce a bespoke solution which reflected our needs.”