Integrity Life has appointed Julie James as Regional Manager of Retail and Cornell Hoffman Head of Finance, as it strengthens its team before a move into the retail market.

It already offers group insurance and is piloting retail products as it prepares for the expansion early next year.

Ms James, who has three decades’ experience in the life industry, is responsible for building the retail business in NSW, ACT and Queensland. She previously worked for CommInsure and spent 11 years at Zurich, where she was regional manager for NSW and ACT.

In October Integrity hired William Rogers, also formerly of CommInsure, as Head of Retail Product.

Mr Hoffman, who will report to CFO Lesley Mamelok, joins from TAL, where he was head of change (finance). He previously worked at Commonwealth Bank, Westpac and Zurich.

“Importantly, both Julie and Cornell share our commitment to transparency, simplicity and innovation in life insurance,” MD Chris Powell said.

Integrity Life’s investors include Leadenhall Capital Partners and Daido Life Insurance.