Intregrity Life has appointed William Rogers as Head of Retail Product.

Mr Rogers was previously a senior manager of product development and a research manager at CommInsure, responsible for life insurance.

He has also worked at AMP, REST Industry Super and BT Financial Group on product development.

Integrity MD Chris Powell says Mr Rogers will be involved in the company’s program to build innovative life insurance products that are “adaptable to client needs and unbound by legacy systems”.

The company is conducting a pilot of its retail products with a group of specialist insurance advisers.

It recently appointed Mark McCrea as Head of Operations and Jacqueline Little as Head of Group Product.