ING Australia is getting ready to launch a suite of income protection products tailored around longevity risks.

Head of Marketing and Distribution Jason Horenci told insuranceNEWS.com.au that ING plans to launch products providing retirement income that "you can't outlive".

"We need to do more to help investors manage longevity and market risk so they can maintain their lifestyle throughout retirement," he said.

The concept has had success overseas, with great demand for these types of products, particularly in the US.

Mr Horenci says ING is in the process of ensuring the products conform to the local tax and regulatory environment in time for a September launch.