Honan Life Insurance Group says it is developing strategic relationships with accountancy and planning practices following its launch earlier this year.

The group was established as a joint venture between Honan Insurance Group and MBS Insurance, owned by Drew Burden.

“Accountants and wealth management practices recognise that their clients have insurance needs, and often they are the most likely to identify the need and compel the client into action,” Mr Burden told insuranceNEWS.com.au.

“We have created the framework for our strategic relationships to operate in a manner that we almost become another internal division of the firm.”

The Honan group also has Asia-Pacific operations, but Mr Burden says the joint venture is focused on Australia.

“We believe the next 5-10 years present immense opportunity for intermediaries and we seek to maintain consistent growth over this period,” he said.