The Association of Financial Advisers (AFA) will be running seminars for advisers on how to work towards fee-for-advice pricing.

The Future of Financial Advice seminars will be run in Sydney, Melbourne and Brisbane this month looking at how to put a dollar value on professional advice.

AFA CEO Richard Klipin says transitioning to a fee-for-advice model is complex and there could be adverse reactions by clients.

“We want to provide advisers with a useful forum in which to learn more about current consumer attitudes toward advice,” he said, “and the best way to communicate with clients about the change to fee-for-advice services.”

The seminars will be run in conjunction with dealer group Securitor, part of the BT Financial Group.