Greenstone Financial Services CEO Mark Reid has left the life, health and funeral insurance distributor to become CEO of Cash Converters.

Mr Reid joined Greenstone in August last year, before the company’s unsuccessful $985 million float earlier this year.

He previously spent 12 years at Bankwest, filling senior roles in both business and retail banking.

Before that he held various senior positions at Halifax Bank of Scotland for more than 14 years.

At Cash Converters he replaces Ian Day, who is retiring after 23 years.

Hollard Group CEO Richard Enthoven did not return insuranceNEWS.com.au’s calls last week concerning Mr Reid’s replacement.