The Financial Services Council (FSC) has launched a social media campaign highlighting the risks of underinsurance in life products.

Called “Rose Coloured Glasses”, the campaign will engage some of Australia’s top tier consumer bloggers to get them to talk to consumers about the consequences of not being adequately insured.

The blogger campaign will then link to the FSC’s new public awareness website on life insurance called Lifewise.

The site has tools such as an insurance calculator to help consumers calculate their level of insurance cover.