The 16th annual Financial Planning Week has been hailed a success, notching 269,000 views on Facebook, reaching 38,100 users on Twitter and recording more than 4100 visits to an online quiz page.

The Financial Planning Association (FPA) campaign – from August 22-28 – had the theme “dare to dream”.

CEO Dante De Gori says this resonated well with all generations.

“Our campaign this year was designed to change the conversation from money to dreams,” he said. “We wanted to inspire Australians of all ages to think about putting a plan in place to achieve their dreams.”

The campaign included client transformation stories such as that of Isabella – a young cafe owner looking to expand her business, own her home and take annual overseas trips.

“Many Australians have similar aspirations, but they are not necessarily thinking about financial advice,” Mr De Gori said.

“We wanted to connect the dots and demonstrate the power of financial advice as a means to achieving hopes and dreams.”

More than 10% of FPA members accessed the campaign toolkit, featuring a wide range of resources to help spread the word to clients and their extended networks.

The toolkit is still live and accessible for members.