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FPA touts benefits of financial advice

The Financial Planning Association (FPA) has launched a “value of advice” campaign to help Australians survive tough economic times.

CEO Jo-Anne Bloch hopes the campaign will encourage the seven out of 10 Australians who do not see a financial planner to seek advice and get through the financial crisis.

“These are difficult times for superannuation members and investors,” she said. “It is therefore essential that Australians are able to access good advice from trusted professionals.”

Based on a series of real life case studies the FPA has launched advertisements in the press, online banners, a consumer brochure and website including resources.