The Financial Planning Association’s (FPA) national campaign to promote quality advice is estimated to have reached 6 million consumers, resulting in 41,000 clicks online.

CEO Dante De Gori says he is pleased with the results.

“Our campaign reinforced some of the major ‘trigger points’ for seeking professional financial advice,” he said. “Our campaign on realestate.com.au performed exceptionally well, because consumers were in the mindset of buying a home.”

Mr De Gori says the campaign confirms the importance of reaching Australians on mobile devices.

“Our newly introduced mobile advertising generated the highest engagement across the campaign. The aim of the campaign was to continue building awareness of the Certified Financial Planner designation as the gold standard in financial planning.”

He says the Find a Planner online tool recorded more than 22,800 visits during the campaign.