More than 9000 people visited the Financial Planning Association’s (FPA) Ask an Expert online forum during the recent Financial Planning Week.

FPA CEO Mark Rantall says the most engaged consumers were those aged 55 and over, and the most prevalent concern was maximising retirement income.

“This year’s Financial Planning Week made it clear that many Australians are concerned they won’t have enough money to retire on, giving us specific insights into consumers’ pain points and how advisers might help alleviate that stress,” he said.

“It’s encouraging to see that the appetite for financial advice in Australia spans across different demographic groups, with young people wanting to learn more about the basics of money management early on.”

The FPA also ran a consumer blog during the week, with targeted financial content for the demographic groups “young to mid-life”, “pre-retirement” and “retirement”.

It attracted 6364 views during the week, from August 24.

“This content was promoted via Facebook advertising that reached the news feeds of 1.4 million Australians,” Mr Rantall said. “This year’s campaign also showed that people as young as 16 were asking questions about their finances.

“Often we assume young people aren’t actively looking to manage their finances, but Financial Planning Week has revealed their appetite for advice isn’t much different from the retirement age group.”

The FPA’s Find a Planner directory attracted 1190 visits during the week.