The Financial Planning Association (FPA) has launched the next stage of its “value of advice” ad campaign.

The first stage involved “Don’t Ask Dazza” TV ads in a Life Be In It style, but the campaign is moving to a more conservative print media approach.

The FPA says the Dazza ads made up the first part of the campaign to raise the profile of financial planners, and it’s now focusing on the range of services planners provide.

CEO Jo-Anne Bloch says the new print ads – which have been appearing in national, metro and regional newspapers from last weekend – will emphasise that financial planning advice goes beyond super.

“The campaign covers a wide range of important financial considerations including setting financial goals, savings and investments, managing debt, budgeting, tax planning, protecting against risks and estate planning.”

Two advertisements outline the range of advice provided by a financial planner. They have been scheduled from Saturday until early December.