The Financial Planning Association (FPA) is doing everything it can to beef up the reputation of planners; its new TV ad campaign featuring a colourful character called Dazza goes to air this week.

The star of the FPA’s new 30-second TV commercial is a middle-aged man with a mullet haircut who goes by the name of Dazza. The three ads show the absurdity of getting advice from a character like Dazza, compared to getting advice from a qualified FPA planner.