The Financial Planning Association (FPA) claims to have reached 4.8 million consumers with a 10-week advertising campaign promoting Certified Financial Planners (CFP).

Its website received more than 37,000 hits during the drive, which CEO Mark Rantall says is above the industry average.

“We are extremely pleased with the results of our latest campaign,” he said.

“It has driven more than 26,000 hits to the Find a Planner tool on the FPA website, which helps connect consumers to an FPA member in their local area.”

The campaign promoted CFPs’ education and ethical standards via print, radio and digital advertising, plus online search engine and social media advertising.

Mr Rantall says member feedback has been exceptional, with advisers citing the new CFP logo and consumer brochure as excellent tools for clients.