Despite conceding last year’s original “value of advice” campaign featuring a character named Dazza did not attract as much attention as hoped, the Financial Planning Association has launched another phase of the campaign.

It features a series of reworked TV ads promoting the value of advice and encouraging more Australians to seek a financial planner.

The ads will be supported by press and online advertising with the theme “Good advice is money well spent” – a development of the advertising run late last year.

The press ads will appear in metropolitan and regional publications from the weekend of May 5-6 and run through Financial Planning Week, May 21-27, which takes the same theme.