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Financial services behind tech eight-ball

Australia’s financial services sector is falling behind in the technology stakes, with unanswered emails and a failure to engage customers online among the industry’s main flaws, according to a new study.

Technology firm Talisma says it has found more than half of all emails to financial services companies receive no reply, and only 5% of companies offer a self-service function over the web.

The survey of Australia’s top 43 financial services entities found that only 42% answered emails within 24 hours. Phone services “lacked personalisation” and none of the companies had online assistance or chat features.