The Financial Planning Association (FPA) is claiming success with its $2 million national advertising campaign, despite it only being three weeks old.

Since the start of the campaign, online advertising has generated nearly 2000 clicks through to the FPA’s website, while more than 6000 click-throughs have resulted from Google searches.

FPA GM Marketing Lindy Jones says the association’s website recorded 4000 hits in two days after the campaign was launched on September 1.

“Consumers looking for an FPA financial planner on our website has been boosted by nearly 20%, an increase to 700 searches per day since the campaign began,” she said.

“The FPA website now attracts more than 1000 unique visitors a day, up from about 600 prior to the campaign.”

Ms Jones says members have been “generally supportive” of the campaign.

“This is confirmed by a number of requests from members wanting to post the TV and print ads on their own websites,” she said.

“Most importantly, with consumer confidence in both advice and markets at a low, members feel that now is absolutely the right time for the FPA’s differentiation message.”

Ms Jones says while some members were initially sceptical about the campaign, “the key point we make is that the campaign is working, and working well. The results speak for themselves.”

Concerns about the cost of the campaign have been answered with the media discounts secured by the FPA before it started.

Ms Jones saves the association achieved more than $3 million of value from a $1.3 million TV spend.

The next stage of the campaign will be announced at the FPA’s annual conference in Brisbane next month.