Dazza returns
The Financial Planning Association (FPA) has returned to television screens this week as the second phase of its three-year promotional campaign gets under way.
The “Don’t Ask Dazza” commercials, highlighting the importance of professional financial advice, began appearing on pay-TV stations on April 30. The ads will run for eight weeks and will be complemented by six weeks of internet and newspaper advertising.
FPA spokesman Jason Spits says the commercials are aimed at working Australians aged 40 and over. The organisation has budgeted $3 million for the campaign.