ClearView Wealth will start direct marketing of its life insurance products through Aegon Direct Marketing Services.

Initially ClearView will offer life insurance products to its 3.9 million client base, including Bupa’s 2.9 million members.  

ClearView MD Simon Swanson says initially two life insurance products will be offered – death and accidental death cover – to an initial group of 40,000 pre-selected Bupa members.

“We will expand the campaign to include new insurance products that we are developing that will be launched before the end of the year,” he told insuranceNEWS.com.au.

The direct marketing campaign will be supported with the company’s upgraded point-of-sale system that includes an automated underwriting tool.

“ClearView has created a fully integrated end‐to‐end direct marketing platform in less than three months due to the absence of legacy issues,” Mr Swanson said.

“We now have the scalability and the analytical tools to effectively penetrate our referral partner member base,” he said.

ClearView has inforce premiums of about $40 million.